What is lead generation?
| The action or process of identifying and cultivating potential customers for a business's products or services. |
Lead generation is the process of generating consumer interest in your product or service to convert that interest into a sale. You can generate leads by capturing visitors’ contact information (called leads) via different channels, e.g., web forms on landing pages.
For many companies lead generation is the initial stage of the sales funnel.
Leads are potential customers who share their contact information to learn more about your products or services. Generating them allows B2B businesses to market to the right type of customers and take them closer to making a purchase.
Source : https://www.cognism.com/what-is-lead-generation
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