Its VS It's in English

• Its (without an apostrophe) is the possessive adjective of the pronoun it.

  
  

  It's (with an apostrophe) is a contraction of "it is" or "it has".

• Its	It's
  Its screen is bright.	It's a smartphone.
  Its battery is full.	It's black.

 

• Remember!

  Use it to talk about things or animals.

Source : Alison